How to Conduct SEO Website Analysis

Doing Search Engine Optimization (SEO) is no more than a strategic website management system. Its goal is to make the site indexable by major search engines like Google, Yahoo, and MSN. Its objective is to give the site a considerable ranking on its target keywords in the first page of search engine results pages (SERPs). Since SEO is a process, being patient to wait for the desired results through high-quality organic linking accumulation will ensure long-term stability of the website's performance on search engine visibility.

Website analysis should be the first step of the way in doing SEO. Perhaps some might jump into link building or article or blog submissions. But these will eventually become null and void when the target site itself is not that SEO-ready or SEO-friendly. The importance of site analysis transcends its role in the planning phase. It also serves as a basis to determine site performance improvements, working strategies, and sensitivity analysis to changes made for the site. Perhaps the following points should be considered when conducting a thorough website analysis :

• • Current Website Profile
  
• • Back Links Analysis
  
• • Keywords Research
  
• • Keywords Ranking
  
• • Meta Tags and Alt Tags Analyses
  
• • URL Structure
  
• • Design and Layout
  
• • Website Navigation and Sitemap
  
• • Linking Structure of Pages
  
• • Certification Authorities Accreditation
  
• • Content Evaluation
  
• • HTML Errors
  
• • Error 404 Pages
  
• • Redirected URL’s
  
• • Links Occurring in Multiple Times
  
• • Competitor Analysis
  
• • SEO Suggestions
  
• • SEO Campaign Plan

Making a site analysis could be exhaustive depending on the relative size of the site. But it pays to start right on this one-time job. Results of site analysis will absolutely justify the changes to be made on the site for both on-page and off-page optimization. In the laws of operating chances, website undergoing a thorough website analysis can have the least degree of error when implementing search engine optimization.