How To Make Money From Google Adsense

Adsense is an online free program by Google giving webmasters the opportunity to earn through Google ads from their websites. It employs pay-per-click (PPC) terms. Whenever a visitor clicks on any of the Google ads placed on a particular website, then the website owner earns and gets paid out of it. Google ads can be placed either in the content of the website or blogsite or in a search box within a webpage or blog that generates pay-per-click advertisements.

Google Adsense in the Content

There are two types of ads for the content - Ad Unit and Link Unit. Ad units are banner advertisements which can be an image banner with or without text, depending on the webmaster's specification for Ad units. There can be ten (10) layout choices for ad units : 728x90, 468x60, 125x125, 120x600, 160x600, 120x240, 300x250, 250x250, 336x280, and 180x150. Link units are just simple lines of text linked to a particular Google advertiser's site. Within a particular page, webmasters can only have three (3) ad units and one (1) link unit.

Google Adsense in Search Box

This option allows installing a Google search box within the page. Whenever a visitor runs a search for a particular phrase in the search box, the search process will generate a number of pay-per-click ads from Google's vast networks of advertisers. This is also commonly known as customized search for Google Adsense program in a particular webpage. Webmaster can install the customized search code for Google Adsense using any HTML editor. Bloggers usually install Google Adsense in search box as a widget or gadget.

Eventhough installing Google Adsense program in a webpage or blogsite can be that easy, webmasters must understand that high rate of pay-per-click earnings is generally attributed to high traffic rate. Two factors determining the Google Adsense profitability index of a particular page are average click-through rate (CTR) and average cost-per-click (CPC). Click-through-rate is the actual number of clicks from visitors on a particular ad found in a webpage. The cost-per-click is the associated amount a particular Google advertiser will be paying for each ad click that has landed in his website. This is greatly determined by the level of competition over a particular keyword – competitive keywords have higher profitability. So, to effectively make money from Google Adsense means to have high number of ad clicks on highly competitive keywords.

One way to increase traffic is to create keyword-focused page. This can be done through optimizing a particular page for a primary keyword and 2-3 associated long-tail keywords. There are a number of online tools to determine the cost-per-click of a particular keyword. Increasing click-through-rate (CTR) can be done through focusing a particular page on a single topic. In this way, Google will find it easy what sorts of ads will be placed on a particular page focusing only on one topic. Increasing cost-per-click (CPC) means crawling towards more highly competitive keywords. A particular website must be focused on a particular topic niche to effectively optimize long-tail keywords through time. After gaining relevance on these long-tail keywords, webmasters can create additional page for each competitive keyword in a particular topic niche. These competitive keywords have higher CPC over long-tail ones. You can use FindWhat or SEOQuake for the estimation of the relative value of the keyword in Google Adsense you want to optimize in a particular page.