Link Building is the most extensively used method in Search Engine Optimization (SEO). It is also the most dynamic area of specialization for SEO with a number of varied approaches link builders can combine, alter, and experiment. Its main objective is to accumulate links to a number of webpages, preferably of high quality, in the world wide web. The more a particular website gains links from other websites, the more it will become popular on the web. The more popular a website will be, the more it will become visible to search engine results pages (SERP) determining the competitive edge of a website in internet marketplace. Link building, therefore, is nothing more than establishing the website’s name and position in the web on some important words or phrase that can be attributed to it.
Link Building Defined
Links of a website are categorized either outbound links (OBL) or inbound links (IBL). Outbound links are links leaking out from the website referring to other websites. Inbound links, on the other hand, are links pointing to or referring to a particular website of interest. In this context, link building is a process of getting as many inbound links possible to one’s own website. Technically speaking, link building is having any word or phrase of interest from websites being hyperlinked to a target website.
Importance of Link Building
The significance of link building revolves mainly on making the website being popular to the set of words or phrases the website is talking about. When a website is excellently describing about a particular subject but is lowly referred by other websites about it, it can never stand a chance to remain in the first page of search engine results pages for a long time. Being on top of search engine listing is crucial among company websites because it determines how well their website and products posted in it will be viewed by internet users (also called traffic) around the world. Traffic, in return, is an important parameter determining the extent of sales in internet marketing.
Being on top of SERP’s of different search engines used around the world relies mainly on the relative visibility of the website to both search engine crawlers (or spiders) and internet users. When spiders often found a hyperlink of a particular word or phrase to a certain website, they will report such information to its search engine. Some search engine devices also detect whether a particular website is often visited by internet users in a certain geographical location when searching for a particular term or phrase. This will also significantly affect the website’s ranking on this term or phrase. Certainly, a website going beyond second page of SERP’s would have lesser visits and sales.
Link Building Defined
Links of a website are categorized either outbound links (OBL) or inbound links (IBL). Outbound links are links leaking out from the website referring to other websites. Inbound links, on the other hand, are links pointing to or referring to a particular website of interest. In this context, link building is a process of getting as many inbound links possible to one’s own website. Technically speaking, link building is having any word or phrase of interest from websites being hyperlinked to a target website.
Importance of Link Building
The significance of link building revolves mainly on making the website being popular to the set of words or phrases the website is talking about. When a website is excellently describing about a particular subject but is lowly referred by other websites about it, it can never stand a chance to remain in the first page of search engine results pages for a long time. Being on top of search engine listing is crucial among company websites because it determines how well their website and products posted in it will be viewed by internet users (also called traffic) around the world. Traffic, in return, is an important parameter determining the extent of sales in internet marketing.
Being on top of SERP’s of different search engines used around the world relies mainly on the relative visibility of the website to both search engine crawlers (or spiders) and internet users. When spiders often found a hyperlink of a particular word or phrase to a certain website, they will report such information to its search engine. Some search engine devices also detect whether a particular website is often visited by internet users in a certain geographical location when searching for a particular term or phrase. This will also significantly affect the website’s ranking on this term or phrase. Certainly, a website going beyond second page of SERP’s would have lesser visits and sales.
Link Building : Definition and Importance
![Link Building : Definition and Importance]()
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Good content.
Today with the economic recession, there are many people who are looking out to increase targeted traffic to their website or blog. There are several strategies one can use to achieve this which may be either free or paid. For instance, you can set up a PPC campaign and expect instant traffic and results if it is set up and optimized the right way.
However, if you are looking to save on your cost and at the same time want the most useful strategy, then building back links naturally is very effective. This is especially the best tactic when you have an inbound link coming from a website that receives high traffic and also that’s relevant to your site. This process could be quite time consuming, but worth the efforts in the long run. However, make sure that the quality of your links is not compromised as it’s the quality that counts and not quantity.
nice thoughts there!
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