Choosing Target Keywords for Better Conversion

Having to choose target keywords for you website really requires higher degree of decision-making skills. You can have popular keywords but highly competitive. Or you can have not-so-popular ones yet deliver you low traffic. The worst of course are those that do not help in your return on investment (ROI).

Perhaps you would be familiar with long-tail keywords. Some search engine marketing (SEM) specialists would tell you search queries are into these trends. Of course that would need to be statistically verified. Or you might as well check if your long-tail keywords would likely be what relevant visitors are keying into the search field. Afterall your set of target keywords determines the theme of your website content, search engine optimization (SEO) strategies, and website navigation structure leading your visitors to the “Conversion Page”.

Keyword Sales Value

Determining sales value of your chosen keywords needs a lot of test parameters. You can check for some free online tools or purchase a software for this. The bottom-line is that you must find out if these keywords were likely be what search engine users place in a search box when they are ready to spend money to avail your products and services.

Consider set of keywords SEO, SEO Expert, and SEO Company. Of course these keywords are highly inter-related. The first keyword has an oozing 551,000,000 competing pages where most likely users just input to have some information about what is SEO. But the second and third keywords were being used frequently by business owners and entrepreneurs who would like to launch a search engine marketing (SEM) campaign. These keywords will likely lead your potential customers to ask for quotes about your products or services.

Law of Operating Chances on Traffic

Your keywords must deliver you sufficient amount of traffic for a higher chance of conversion. The more visitors a certain website could have, the higher the chances of converting these visitors as clients. Afterall search engine marketing (SEM) is no different to conventional advertising to target a larger market spectrum as possible.

Consider choosing between two keywords to optimize for your future SEO campaign. The first keyword makes your site visible in the first page of search engine results pages (SERP’s) but delivers you a 3-digit monthly traffic. The second keyword placed your site on the second page of SERP’s but delivers to your site 4 to 5 digits of monthly traffic. Then it is worth optimizing for the latter since it gives your site exposure to a higher number of potential buyers.

Adwords Ads as Indicators

The rule of the thumb applies on this. Beware if you can’t see any Google Adwords ads on Google search engine when you key in your target keyword. If you would be spying on sorts of keywords most internet marketers are investing, Google Adwords can be a useful parameter. Afterall your competitors have also invested and even poured so much resources for an effective PPC management for these keywords.

Persevering Searchers

So it is not necessary that your site got first page ranking on particular keywords. But rather it is necessary to check whether these keywords are useful in increasing your return on investment (ROI). If you’ve come to think as an intelligent buyer, you would be satisfied to have a number of options where will you going to purchase. This means that as an intelligent buyer, you would pursue on the next pages of SERP’s until you gather reliable products and services.