Email Marketing with Ad Swaps and Solo Ads to Quickly Build Your List

Introduction to Ad Swaps and Solo Ads

If you don’t have a list yet, please, please, please start one. It is the single most important thing you can do for your business. This course explains exactly how you can you can easily get your list up to a few hundred subscribers with very little investment.

Here’s 5 ways you could use this course to grow your business in the next week:
Start a new list and use solo ads to grow it to +500 users
Grow your existing list with 500 new subscribers using ad swaps
Use solo ad (aka cold) traffic to directly split test your sales copy and boost conversions
Send solo ad traffic directly into a 3rd party funnel as a affiliate (you don’t even need to worry about a list with this method!)
Learn the information contained in this course, setup a webinar for your list/members and teach them what you have learned (instant guru status!)
Old time direct marketers did these with mail order lists all the time!

Solo Ad

Marketer A sends an email to their list on behalf of Marketer B.
Usually a one-time mailing and there are no other offers included in the email.
Just by sending the email, Marketer A is practically endorsing Marketer B to their list.

Ad Swap

Marketer A sends an email to their list on behalf of Marketer B.
Marketer B sends an email to their list on behalf of Marketer A.
These 2 Marketers generally have the same sized lists and are in the same niche.

Benefits:

Both of these methods are very effective in rapidly growing your list.
Very low cost or free
Able to add very targeted subscribers to your list.
Once they are on your list, you can market to them over and over again.

The Tools You’ll Need to Succeed With Ad Swaps and Solo Ads

Hosting account (Hostgator or BlueHost)
Auto-responder service (AWeber or GetResponse)
Squeeze page template or Plugin (PaperTemplate or OptimizePress)
A great free offer (Simple 1-minute report or video with free information)
Information on where to find people to buy solo ads from and ad swap with

A Massive Warning About Ad Swaps and Solo Ads

It’s getting harder and harder to make money from swaps and solo ads!

You have to mail your free list members aggressively – at least once per day.
Make sure you test everything twice.
Ad swaps and solo ads should not be your only sources of traffic.
You must separate your buyers from your free list members.
Treat your buyers great – don’t mail them free offers everyday!

What to look for in Ad Swap Partners and Solo Ad Sellers

A good reputation
Offer some sort of guarantee
Look for sellers that have buyers on their list
Make sure they have mainly US, UK, CA and Australian addresses on their list
Once you have done a successful swap or solo ad, try and book more with them.

Where to Find Quality Providers for Solo Ads and Ad Swaps

Safe-Swaps.com
WarriorForum.com Joint Venture Section
SoloAdAdirectory.com
Look for websites in your niche and ask
Search Google for solo ads

The Perfect Offer for Ad Swaps and Solo Ads

Ally speaking, ad swap and solo ad traffic is not the best. Usually on many different marketers lists, some get hundreds of emails per day! But… They can also be very profitable!

Offer something that is not available from any other place… even it it is PLR.
Make them an irresistible offer
Keep your squeeze page short and to the point.
Make sure you set your list to single optin
Make them an offer right after they optin
Offer can be yours or an affiliate offer

Example, if you have your own product,

Leads are added to autoresponder service
Deliver Free Product in First Message
Promote Related Products on Backend
Buyers are Added to Buyers List

Example, if you don’t have your own product,

Leads are added to autoresponder service
Deliver Free Product in First Message
Promote Related Products on Backend

The Offer?...

A simple 1-5 Page report or Short Video is enough for a FREE Offer
To create a report, use OpenOffice and Export Your Report as PDF
To Create Videos, You can use Windows MovieMake, IMovie (Mac), Camtasia, CamStudio, or Screenr)

Taking it to the Next Level with Ad Swaps and Solo Ads

Build a list as quickly as possible with solo ads
Once you have 1,000 subscribers, go and schedule as many ad swaps as you can.
Schedule 1 or more swaps per day if possible
You should easily be able to double your list in less than 20 days.
Create more offers and do more solo ads and ad swaps
Make sure you keep your offers fresh
Schedule larger swaps with bigger marketers
Test, test, test