Blogs and Search Engine Optimization ( SEO )

What is Blogging?

The word blog is a shortened version of weblog, it is a type of website that maintain a constant chronicle of information. For simpler description of blog, it is where an individual expresses his opinion or simply talks about something written in his website or commonly known as blogsite like commentaries, portrayal of events, or other material such as images and videos. Blog could be a personal event like having a personal online diaries or it could also be more on news, politics and other events. A typical blog consist of text, image, videos, and link to another blog and to website that is related to the topic. There are lots of ways in creating blogs or do blogging. A blogger (the person who do the blogging) can make some choices or theme perhaps for his blog site although most blogs are mainly textual, some of them focus on art (artblog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media.

Blogging and Search Engine Optimization (SEO)

Blogging is still as important as the website itself. In search engine optimization, blogs play a special role in the website content management system with added functionality like blog commenting, trackbacks and RSS. It also provides an avenue both for search engine spiders and internet users to get updated on what’s going on with the individuals or company making the blogs. The following are primary reasons in incorporating blogs in SEO:

1. Content Organization – highly SEO-friendly blogs will help website to rank in search engine listings on a particular topic. The blog title, number of words, and proper placement of keywords where search engine spiders loved them to see will make your site and your blogs get listed in terms of relevance in search engine listings.

2. Personalized URLs – blogs often have the option to change the blog URLs to contain the keywords where these blogs are intended to be optimized. This will also be important when internet surfers are looking for a topic using allinurl search operator. Search engine spiders also believed to weigh page relevance when keywords can be found in the URL.

3. New and Original Content – blogs contain recent updates and often source of fresh news in the internet. Search engine spiders love fresh and original content. That is why regularly updated sites often ranked top of search engine listings. Blogs in a way can make a website seem to be updated regularly.

4. Source of Inbound Links – bloggers have the option to link any word from their blogs to link on their sponsor site. This will in turn increase the inbound links of the host site which has become fundamental factor in website authority in the world wide web. When a particular blogsite becomes extremely popular and being crawled frequently, link sites will have more credit in terms of relevance about the anchor text of which sponsor site has been linked to.

5. RSS Feeds – blogs can be transmitted on a number of websites and users using RSS feeds. This will increase link popularity of the blogsite which in turn will increase website authority of any host site linked to the blogsite. Other blogs often cite RSS content which draws more traffic for the blogsite and the host site.

6. Interactive Environment – blogs provides an avenue for a highly interactive exchange of information and opinions on topics of any sort. Comments and trackbacks allows interaction between the blogger and the reader which search engine spiders get noticed and increase site popularity on the topic. Blog following also boosts site traffic both for the blogsite and host site.


Blog Comments

Blog commenting is one feature of a blogsite to make it highly interactive between a blogger and to his readers. Most often, blog comments contain ideas and suggestions that may be useful in updating the blog. Most importantly, blog commenting enhances the social aspect of a blog which can provide an avenue to broadcast the blogger’s interest towards the internet community. Highly popular blogs are usually discussed by a number of internet users which have brought high traffic for their host site. Since blogs are highly specialized to focus on a particular topic, comments will also be highly related on them which help search engine evaluate the relevance of the site on a particular topic, e.g, Google’s Latent Semantic Indexing (LSI). More often, blog popularity are gauged based on the number of users participating in blog commenting.

Blog commenting is definitely the lifeblood of a blog. This distinguishes the blogsite from static websites. In addition, since search engines like frequently updated sites, blog comments cut the updating time and effort in half. When more people get engaged in commenting on your blog day by day, your blog will also get updated everyday.
Blogs and Search Engine Optimization ( SEO ) Blogs and Search Engine Optimization ( SEO ) Reviewed by Unknown on 9:12 PM Rating: 5

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